Rewards Drive Better Customer Engagement

Creating stickier relationships with customers is a key benefit of a great reward program. Customers who opt into a reward program are signaling that they are interested in rewards and will be motivated by them. A leading indicator of this engagement is seen in the...

B2B Reward Programs – Add Bench Strength to Your Sales Team

So many accounts, so few hours in the day. You’re a big manufacturer or wholesale distributor with hundreds or even thousands of accounts. Your sales team compensation is largely or entirely commission-based. In the course of an average day, who do they tend to call...

Death by Discounting

I’m routinely surprised by how many tire & auto service retailers continue to promote a 10% discount as a consumer incentive. It’s like walking down the main street of one of those quaint old towns where you can be sure there is an Oak Street and a Maple Street...

“A” for Effort. “E” for Execution.

When my daughters were younger and a certain project or task they were undertaking didn’t turn out very well, I’d try to make light of it by jokingly saying, “A for effort….E for execution!” This became a sort of family catch phrase and years later we still haul it...

What The Heck Do We Need A Reward Program For Anyway?

As someone who makes a living selling and managing reward and loyalty programs, their many uses and benefits are ingrained on my way of thinking – but I often have to remind myself that this is not the case for the majority of the people I encounter in my...