Rewards Drive Better Customer Engagement

Rewards Drive Better Customer Engagement

Creating stickier relationships with customers is a key benefit of a great reward program. Customers who opt into a reward program are signaling that they are interested in rewards and will be motivated by them. A leading indicator of this engagement is seen in the...
Death by Discounting

Death by Discounting

I’m routinely surprised by how many tire & auto service retailers continue to promote a 10% discount as a consumer incentive. It’s like walking down the main street of one of those quaint old towns where you can be sure there is an Oak Street and a Maple Street...