Lift & Shift empowers companies to access the many benefits of a robust reward platform and achieve any number of different sales & marketing goals, with any target audience.

We provide companies of any type with easy access to a multi-currency reward offering that can include a merchant-branded proprietary reward currency, as well as a unique collection of popular reward program currencies that can be used as the basis for effective customer loyalty, reward or incentive programs. The programs we help our clients create are designed to deliver on the two key promises of an effective loyalty, reward or incentive strategy:

LIFT = Increasing the lifetime value of existing customers by retaining them for longer periods of time, selling to them more frequently and/or with greater volume and by securing a larger share of the average customer’s category spending.

SHIFT = Attracting new customers to the business, and then increasing their average lifetime value.


Popular reward program currencies we make available include:


Proprietary reward currencies we’ve created for clients include:


To watch a video on the Points Plus Rewards from Rowmark program, please click here.

We equip our clients with the ability to offer these various reward currencies in one seamless interface and provide program design guidance, offer set-up advice and ongoing program administration & promotion. Our clients can use their programs to reward and incentivize any conceivable target audience(s) including consumers, business owners (dealers, distributors), in-house sales teams or external sales people (retailers and/or wholesale distributors) who sell their products and/or services at their points of distribution.