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Lift & Shift provides reward program strategy and consulting services to all our clients. Whether you’re a manufacturer, wholesaler, service provider, or retailer, your business goals and reward program needs can vary significantly from those of other companies. Your business is not like all others, so you need a loyalty program that’s custom-designed for your specific business, competitive environment, and strategic imperatives. If targeting customers or channel partners, it must align with your goals and objectives and the nature of your sales channel(s). If targeting employees, it must reflect your corporate culture and the nature of your employee universe.
Lift & Shift’s proprietary loyalty technology platform can help do just that. We can easily and inexpensively customize the program rules and structure to suit the most specific needs of any company, launching a best-in-class program specific to your business goals.
Because your B2B loyalty program is unique to you, there’s lots to decide – before the program launch, and ongoing. Here are some of the strategic elements we’ll review together:
1. Goal setting – Who and what behavior are we attempting to influence?
2. Design – How we design the program to address those goals
3. Program Infrastructure
4. Data Analysis and Reporting
You want to ensure that your program is always delivering peak performance. Our strategy and consulting services can help
Many programs run unchanged for years much to their detriment. You want your program to evolve with your company’s challenges and opportunities to maximize your ROI, sales and participant engagement.
Check our 5-step maintenance check for your B2B loyalty program for suggestions on how you can ensure your loyalty program remains top of mind with your customers and channel partners. If your program has grown stale, contact us and we can show you how a Lift & Shift reward program can improve participation, engagement and results.
Building and managing a great B2B reward program is challenging. There’s a lot to consider in planning and designing a successful program. The Lift & Shift team are experts who continually review your program’s performance, ensuring that any necessary adjustments are made to optimize ROI and keep the program in line with your strategic goals.
Lift & Shift has ‘seen it all.’ We have knowledge gleaned from years in the B2B loyalty business. We have specialty knowledge about B2B loyalty across multiple industries and will provide you with the inside view of what works and why, and what doesn’t.