lift and shift logo

(855) 995-5111

lift and shift logo

    Still Using Rebate Programs? Why?

    Written by Graham Farrell • February 12, 2025

    I recently sat through a webinar put on by a rebate management software company regarding the current use of rebates. In order to create a case for why companies should use their software, they laid out a number of absolutely eye-popping stats on the use of rebates:

    • 60% of manufacturers have moderate to low confidence in rebate data reliability
    • 58% of users want to see better use of data analytics to guide their rebate programs
    • 53% of rebate users continue to track their programs using Excel spreadsheets
    • 51% of manufacturers use an average rebate value of 5%
    • 50% of companies continue to use a year-end rebate
    • 30% of companies want to be able to target customer segments but currently aren’t

    So, in other words, the majority of companies who use rebates are unsatisfied with their program reliability and want to see a more data-driven approach, yet they continue to use antiquated practices like year-end rebates that cost far too much and are tracked on a spreadsheet, with almost no ability to measure sales impact.

    When it comes to using any type of incentive program, ask yourself these important questions:

    • Is the program driven by data insights?
    • Can I easily and reliably measure the program’s impact?
    • Is the program costing less than 2% of sales?

    If you answered NO to any of these questions, please contact us. We’ll show you how we build highly effective, data-driven customer and/or channel incentive programs that are completely measurable and cost less than 2% of sales. And you don’t need to worry about learning how to use our software because, as a full-service vendor, we do everything for you.

    About the author: Graham Farrell is the founder and CEO of Lift & Shift Loyalty. This post originally appeared on LinkedIn.


    Lift & Shift offers a powerful B2B reward platform that can help your company leverage its sales data to drive incremental purchases with customers and channel partners or motivate sales staff. We work with manufacturers, distributors, and service providers to analyze sales data, identifying purchasing gaps and other valuable targeting opportunities. 


    We create and deliver highly relevant offers to customers, in-house sales staff, or sales associates, motivating your target audience to respond, using a wide array of appealing reward options as influencers. Our performance-based reward structures deliver an unparalleled return on investment with absolutely no wasted budget. 

     

    Our customizable reward platform enables clients to easily benefit from a robust loyalty reward program. It's affordable and includes Lift & Shift’s turnkey professional program administration. We take care of everything so you can focus on your key initiatives.


    Looking to create or

    improve your program?

    We can help!

    Blog page form

    Economic winds blowing concept with wind blowing a business man's umbella inside out
    By Lift & Shift February 27, 2025
    This article explains why investing in a B2B reward program when there is economic volatility can boost retention, maximize market share, and drive growth with high ROI.
    Three men are standing in front of a large blue air sign.
    By Lift & Shift Loyalty February 11, 2025
    Lift & Shift made new industry connections at AHRExpo, engaging HVACR professionals with innovative B2B reward and incentive solutions. Learn more!
    A person is holding a stack of coins in front of a laptop computer.
    By Graham Farrell February 4, 2025
    Outdated pre-paid point models undermine loyalty & engagement. Learn how performance-based loyalty programs drive engagement, ROI, & long-term success.
    A lock is surrounded by gears on a black background.
    By Lift & Shift Loyalty January 28, 2025
    Unlock the power of a B2B loyalty program! Explore proven strategies from Lift & Shift for customer and channel partner rewards that boost sales and foster loyalty.
    By Lift & Shift Loyalty January 24, 2025
    Learn how rewarding existing customers with a B2B loyalty program boosts retention, drives incremental sales, and delivers measurable ROI.
    Data provides the opportunity
    By Graham Farrell January 16, 2025
    Discover why rebate programs fall short without data-driven strategies. Learn how sales data transforms static programs into dynamic, participant-focused solutions.
    Illustration of rebates as a percentage of a sale resulting in cash rebate
    By Lift & Shift January 8, 2025
    Maximize B2B sales with well-structured rebate programs. Learn how to design, manage, and optimize your reward program to boost revenue, customer loyalty, and sales efficiency.
    a hand holding the words,
    By Lift & Shift December 30, 2024
    Turn reward points into charitable donations! Support non-profits effortlessly by converting points into gifts, cash, or merchandise for those in need.
    a finger guiding a line up a graph to display sales growth
    By Lift & Shift December 10, 2024
    We explain how B2B loyalty strategies drive growth, maximize ROI, and streamline customer engagement with data-driven solutions.
    three men standing in front of a sign that says lift & shift
    By Lift & Shift October 7, 2024
    Explore innovative insights and strategies for transforming B2B loyalty programs. Learn how to enhance customer retention and foster meaningful business relationships with Lift & Shift.
    More Posts

    We store cookies on your computer to deliver the best possible experience on our website. By accepting and continuing to browse this site you agree to the use of cookies. Visit our Privacy Policy to learn more.

    ×
    Share by: