Manufacturer Partner Bonus Offer Enjoys Sales Impact Increase of 56%
Opportunity
B2B loyalty programs enjoy the most success when sales teams and channel partners are included in marketing the program.
Our client, a leading distributor supplying the architectural door hardware segment, saw an opportunity to drive sales with a well-respected manufacturer partner to showcase their products in an attractive offer for the distributor’s customers.
Program Goals
- To set this distributor apart from its competitors by providing an enticing incentive for a prominent brand that their customers are drawn to
- Grow market share with target retailers
- Increase unit sales which directly benefits the product producer
Offer
2X the points when purchasing product from the manufacturer’s commercial line. The offer was promoted in the members monthly email statement, on the distributors corporate website, with the sales team and on the rewards website.
Results
Sales Gains
56% increase in sales impact, resulting in the highest issuance of points since the programs inception. This was a win/win for both the distributor and manufacturer as they both enjoyed increased unit sales.
Significant Impact on ROI
This offer saw a $66.08 in sales increase for every dollar spent.