ROI Loyalty Calculator
DRIVE YOUR SALES AND PROFITS WITH A REWARDS AND INCENTIVE PROGRAM DIRECTED TO YOUR INDEPENDENT SALES ORGANIZATION
You’ll see your sales and profits increase when you implement a rewards and incentive program for your independent sales organization (ISO). Whether your ISO includes distributors or value-added resellers (or other sales moniker), a loyalty program directed to your ISO will keep salespeople aware, engaged and selling your brand and products. An ISO rewards and incentive program builds your sales and profits and is an effective, cost-efficient way to foster loyalty between you and your independent sales network. You’ll all realize stronger business results.
Make sure you’re #1 with your ISO
Independent sales organizations significantly influence the sales and unit volumes for your brands and products, but you may be just one of many brands or product lines represented by your ISO. With an ISO reward and incentives program, your ISO will have you top of mind, and will promote and sell your products, instead of your competitions’. Be your ISO’s #1 choice.
Motivate and reward your ISO to meet your goals – all your goals
As a manufacturer, you want your ISO is to select and sell your products, thereby driving your sales and profits. But you likely want your ISO to also reach additional goals. An ISO reward and incentive program can provide your ISO with the incentive to,
- Introduce and promote new brands and products
- Increase order frequency and/or size
- Boost channel sales promotions
- Open new markets to expand your geographical coverage
- Build your share of market
- Be more knowledgeable /better trained on your products
- Promote online/e-comm ordering
- Demonstrate your products
- Deliver key business, customer and/or marketing data
- Acquire new customers and/or end-users
- Retain key profitable customers
Build your ISO relationship
Evolve your existing manufacturer-ISO relationship from one that’s purely ‘transactional’ to one that’s more relationship-centered. A loyalty and incentive program directed to your ISO helps foster long-term engagement and extends your relationship over time. It rewards your ISO for its loyalty and shows its importance to you and your business.
Learn more about your business
An ISO reward and incentive program will generate valuable data about your ISO and their down-channel customers. This valuable data, when collected and analyzed, will improve your understanding and priorization of your ISO network and augment the effectiveness of your reward and incentive program. Continual improvements to your ISO loyalty program will keep your independent salespeople’s engagement and participation in the program high.
Meet your strategic goals with an ISO rewards and incentive program from Lift & Shift
Four steps to success
Set goals for your loyalty program
The reward program’s goals must be in sync with your business’ objectives and challenges. That’s where we start.
Select rewards and incentives. Create motivational offers
Lift & Shift builds a reward program that’s specific to you and your sales network – including choosing rewards and incentives that motivate and offers that will influence your ISO’s day to day behavior with its customers.
Communicate frequently
Personalized communications keep your ISO’s motivation and participation high. They learn of its progress towards various goals and/or its status towards redeeming for a chosen reward. And a bonus is that your ISO is also more likely to read your company’s marketing materials and communications, which helps foster a better understanding of your company and products. That improved knowledge translates to improved sales.
Gather program results and use that learning to optimize your program’s ROI
Data helps you learn what best motivates your ISO network. Together, we then finetune your ISO reward program, and optimize your program’s ROI.
Lift & Shift loyalty programs suit all types of companies
We’re experts in developing B2B loyalty programs. It’s our specialty. We work with all types of companies, with all differing sales support organizations:
Lift & Shift Services
Contact us to set up a short online demo of the Lift & Shift ISO rewards and incentive program
Here’s why you should work with Lift & Shift
Lift & Shift is a full-service program provider
Our team of B2B loyalty program experts manage the program on your behalf. Lift & Shift has years of B2B loyalty experience that quickly gets you results. We work with you, and take strategic direction from you. You don’t have to find, hire and pay a loyalty team to internally manage your reward program. And we’ll ensure we have an ongoing learning plan, so each year you achieve better results.
Your reward program is customized to you, your business goals, and your ISO network
Lift & Shift builds custom programs to meet the unique needs of your business and your sales channel. There’s no ‘one size fits all’ approach. Your program is built to address various segments within your ISO, and their different value and needs.
There are many rewards and incentives to choose and redeem from
There are thousands of rewards from which your ISO can redeem, helping to motivate virtually anyone. Rewards include:
- Merchandise – a wide array of items, including your own products or branded apparel/SWAG
- Debit and gift card rewards – for those who prefer attaining more rewards, more quickly
- Ticketed events and other experiential rewards – a chance in a lifetime to participate in something special
- Incentive travel rewards – see the world and network with colleagues
Performance-based fee structure
Lift & Shift is your partner, focused on your goals. We work with you to determine the best compensation model for our services – a performance-based variable option, or fixed fee.
Contact us now for a FREE strategy session
Let us show you how our ISO rewards and incentive program can improve your bottom line.