ROI Loyalty Calculator
GROW YOUR SALES AND PROFIT WITH A VALUE-ADDED RESELLER REWARDS PROGRAM
Are you a manufacturer in the technology, automotive or home furnishings sector that sells your products to end-customers through value-added resellers (VARs)?
Like many manufacturers, you’re a step (or two) away from your end-user.
You’re just one of the dozens of businesses from which VARs can select to bundle products.
How do manufacturers like you influence VARs to get your products chosen and promoted over your competition?
How do you keep awareness and sales of your business strong over time?
Value-added reseller loyalty incentive programs are a great way for manufacturers to grow sales and establish relationships with their partner network, and ultimately reach the end-customer.
A VAR loyalty program from Lift & Shift keeps your products top of mind and drives your strategic sales goals forward
Influence VARs to promote and sell your product versus the competition
A Lift & Shift VAR reward and incentive program is a performance-based sales tool structured to provide manufacturers with a highly cost-effective means of rewarding resellers for achieving your corporate sales objectives.
Our VAR programs commonly use reward tiers that increase in value as the reseller increases their purchasing versus a previous year or quarter. Reward values can be tied to unit sales, dollar volume or any other metric you care to employ. Lift & Shift will customize the program to reflect your exact needs – quickly and inexpensively.
Cultivate the relationship
It's not all about sales
As a manufacturer, you likely also have additional goals for your VAR network. You may want them to complete knowledge training on products, or acquire new customers, or build your end-user database. A VAR loyalty program can motivate resellers to achieve these goals as well. A VAR reward program will cultivate a robust long-term relationship between you and your VAR channel partners.
Additional goals...aside from sales
Through a VAR reward program, you can gather valuable reseller data that will strengthen the effectiveness of both your VAR reward program, and end-user strategies and tactics. With this data in hand, manufacturers like you then better personalize their VAR reward program to specific regions, channels, tiers etc., thereby keeping VAR engagement high.
How it works
Define the program goals
The reward program’s goals must reflect the objectives and challenges of your business. That’s where we start.
Program design and development
We build a reward program that’s specific to you – including selecting appealing and attainable rewards, and motivational offers that are sure to influence your VAR partners.
Personalized email communication
Motivation and participation remains high when using frequent personalized communications to VARs. We communicate their progress towards various sales goals or reward redemption milestones to ensure their motivation is maintained.
Use program results to adjust program structure and continuously optimize your program ROI
Lift & Shift programs are built to continually improve program ROI. By analyzing and learning what motivates your reseller network best, we use the results to adjust the program ensuring we drive even better results for your program.
Lift & Shift loyalty programs suit all types of companies
Our growth-based data-driven loyalty programs can be used by any type of company, with any type of sales support organization:
Lift & Shift Services
Contact us to set up a short online demo of the Lift & Shift VAR Rewards Program
Let us show you how our performance based loyalty programs can improve your bottom line.