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PROGRAM DESIGN & BUILD

Capitalize on our B2B loyalty program expertise

Lift & Shift provides reward program strategy and consulting services to all our clients. Whether you’re a manufacturer, wholesaler, service provider, or retailer, your business goals and reward program needs can vary significantly from those of other companies. Your business is not like all others, so you need a loyalty program that’s custom-designed for your specific business, competitive environment, and strategic imperatives. If targeting customers or channel partners, it must align with your goals and objectives and the nature of your sales channel(s). If targeting employees, it must reflect your corporate culture and the nature of your employee universe.

Lift & Shift’s proprietary loyalty technology platform can help do just that. We can easily and inexpensively customize the program rules and structure to suit the most specific needs of any company, launching a best-in-class program specific to your business goals.

 

Because your B2B loyalty program is unique to you, there’s lots to decide – before the program launch, and ongoing. Here are some of the strategic elements we’ll review together:

1. Goal setting – Who and what behavior are we attempting to influence?

  • What stakeholders are being targeted to become loyalty program participants?
  • Ongoing purchasing/sales/performance
  • Adoption of new product intro(s)
  • Increased purchase frequency
  • Larger transaction amounts
  • Product bundling
  • Product training
  • Channel use
  • What are the quantified targets, and KPIs?

2. Design – How we design the program to address those goals

  • Who is allowed to participate?
  • What are the reward rules?
  • How do your cutsomers or channel partners earn rewards?
  • Is a minimum spend required and how should that be determined?
  • Reward offer strategy that reflects your goals and available margins

4. Data Analysis and Reporting

  • Analyzing your data to secure ongoing KPIs and reporting
  • Using data-driven insights to plan and implement reward offer strategies that change behaviors in the ways you want them to
  • Gathering ‘soft’ data regarding program acceptance from all stakeholders
  • Sharing of results – to whom, when, how etc.

Continuous monitoring maximizes ROI

You want to ensure that your program is always delivering peak performance. Our strategy and consulting services can help

  • assess your changing business needs and goals, competitive activity and market conditions
  • then determine the implications for your reward program and
  • recommend refinements to your program so you achieve optimal results.


Many programs run unchanged for years much to their detriment. You want your program to evolve with your company’s challenges and opportunities to maximize your ROI, sales and participant engagement.

 

Check our 5-step maintenance check for your B2B loyalty program for suggestions on how you can ensure your loyalty program remains top of mind with your customers and channel partners. If your program has grown stale, contact us and we can show you how a Lift & Shift reward program can improve participation, engagement and results.


The Lift & Shift Advantage

Building and managing a great B2B reward program is challenging. There’s a lot to consider in planning and designing a successful program. The Lift & Shift team are experts who continually review your program’s performance, ensuring that any necessary adjustments are made to optimize ROI and keep the program in line with your strategic goals.

 

Lift & Shift has ‘seen it all.’ We have knowledge gleaned from years in the B2B loyalty business. We have specialty knowledge about B2B loyalty across multiple industries and will provide you with the inside view of what works and why, and what doesn’t.



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