ROI Loyalty Calculator
A RESELLER REWARDS AND INCENTIVE PROGRAM WILL BOOST YOUR SALES AND PROFITS
Motivate your resellers with an incentive program that rewards them for meeting your sales goals.
Whether your reseller channel consists of distributors, retailers, dealers, jobbers, ISOs, VARs or any other industry term, you’ll see your sales and profits increase when you create a B2B rewards program to keep them engaged and motivated to represent your brand, products and/or services.
A growth-based reseller reward program is an incredibly effective and cost-efficient way to build and maintain your reseller relationships, with guaranteed and highly measurable program ROI. Together, you and your reseller partners will see stronger business results.
A reseller incentive program from Lift & Shift will contribute greatly to help you attain and exceed your strategic sales goals
Keep top of mind with your resellers (and make them forget the competition!)
Your resellers significantly influence sales for your brands, products and services. They can buy and promote your company’s goods or your competitors’. Make sure you’re their #1 brand with a reseller rewards program from Lift & Shift.
Your reseller partners will earn valuable rewards as they help you attain and exceed your company’s sales objectives – whether they include year-over-year growth, new product launches, new account acquisitions or any other goals you may have.
Build your relationships with your resellers
There’s always so much going on in your marketplace…
- More competitors
- More advertising and promotional noise
- New products
- New account reps
- New customers
All of this can breed anonymity between you and your resellers.
Keep your reseller relationships strong and growing with a reseller reward program. It rewards your partners for their ongoing loyalty – and for helping you achieve your sales objectives. Importantly, a reseller reward program creates a “stickier” relationship, giving you a competitive advantage that will drive incremental sales and pay for itself many times over.
You have sales goals, and other goals too
As a manufacturer, you have many objectives for your reseller network. For example, you may want your resellers to help you build marketshare, gain new customers and/or end-users, broaden your geographical territories, launch new brands and products and/or be better trained on your products. A loyalty program can motivate and reward resellers for achieving these goals too.
Four steps to success
Define the goals for your loyalty program
The reward program’s goals must be in sync with your business’ objectives and challenges. That’s where we will start together.
Select rewards and motivational offers that appeal to your resellers
Lift & Shift builds a reward program that’s specific to you – including choosing rewards that motivate and offers that are certain to influence your reseller base.
Communication is key
Personalized communications to your resellers will keep motivation and participation high. They learn of their progress towards various sales goals and/or their status towards redeeming for specific rewards. They are also more likely to read your company’s marketing materials and communications, which helps to forge a greater understanding of your company, brands and products.
Gather program results and use that learning to optimize your program’s ROI
Lift & Shift programs are built to continually improve program ROI. We review program results constantly to learn what best motivates your reseller network. Together, we then fine-tune your reseller reward program, and optimize your program ROI.
Lift & Shift loyalty programs suit all types of companies
We specialize in B2B loyalty programs. They can be used by any type of company, with any type of sales support organization.
Lift & Shift Services
Here’s why you should work with Lift & Shift
Lift & Shift is a full-service program provider
Our team of loyalty program experts manage the program on your behalf. We work with you, and take strategic direction from you. You don’t have to find, hire or pay for experienced resources to internally manage the program. Lift & Shift has years of B2B loyalty knowledge and experience that will quickly get you results. And we’ll ensure we have an ongoing learning plan, so we will continuously optimize results each year.
Performance-based fee structure
Lift & Shift is your partner, focused on your goals. We work with you to determine the best compensation model for our services – a performance-based variable option, or fixed fee.
Your reward program is customized to your business goals, and your reseller base
Lift & Shift builds custom programs to meet the unique needs of your business and your distribution network. It can be tailored to address the different needs within your reseller network. The personalized nature of the program can help you focus resellers on a number of goals including:
- Year-over-year or quarter-over-quarter sales growth
- New product launches/introductions
- Increasing order frequency and/or size
- Promoting online/e-comm ordering
- Product demonstration
- Customer retention
- Customer acquisition
- Completing product education/training activities.
There are many rewards that resellers can redeem from
There are thousands of rewards from which your reseller network can redeem, helping to motivate virtually anyone. Rewards include:
- Merchandise – resellers select what’s most appealing to them
- Debit and gift card rewards – for those who prefer attaining more rewards, more quickly
- Ticketed events and other experiential rewards – a chance in a lifetime to participate in something special
- Incentive travel rewards – see the world and network with colleagues
- We can also add your own products or branded apparel/SWAG to the reward mix if you like.
Contact us now for a free strategy session
Let us show you how our reseller rewards program can improve your business’ bottom line.