DISTRIBUTOR DATA DIRECT™ 

Reach and influence your distribution channel’s downstream customers

If you sell through distribution, Lift & Shift’s Distributor Data Direct™ (DDD) service will be a game-changer for you. Our proprietary platform enables you to leverage your distributors’ data to reward and influence downstream customers.

We act as a secure third-party data center, working with you and your key distributors to aggregate their customers’ purchasing data and oversee reward earning, all while keeping sensitive downstream customer contact details totally confidential. We work under NDA directly with your distributors. This enables us to share enough information with you so you have confidence that only eligible transactions are being rewarded – but nothing your distributors will be uncomfortable sharing. Everything is clearly agreed to by you and your distributors before the program launches.

Thanks to DDD, your distributors’ customers can easily participate in your loyalty program and earn rewards on purchases of your eligible products - without the need to manually create and submit claims. The result is a direct reward-based communication channel that will influence the buying decisions of your downstream customers.

Here's why

For many manufacturers, getting product to market relies heavily on the use of wholesale distributors. And as you know, these distributors ‘own’ the direct relationship with downstream customers. They are very protective about their data. This means that you, the owner of the B2B loyalty program, are limited in knowing the details about (and accessing) who actually buys your brands/products, for how much and how often.

It’s challenging for you to optimize your reward program when there’s a lack of data about the downstream customer.  Often the only option for their participation in the manufacturer’s rewards program is for the distributor to submit proof of purchase, and this usually results in very low participation in the loyalty program.

The Lift & Shift Advantage

If you’re selling through distribution, Lift & Shift’s proprietary Distributor Data Direct™ platform leverages distributors’ data to reward and influence these downstream customers.

Distributors continue to hold the sensitive data of their direct customers, but now you can access some of the non-sensitive sales information to reward eligible transactions involving your brands. As a manufacturer, you can directly impact the purchase decisions of your downstream customers.

Check this case study for an example of how Distributor Data Direct was used by one manufacturer to influence the buying decisions of a downstream customer.