PROGRAM MARKETING SERVICES
Inform and motivate your reward program participants with branded communications materials
It’s important to create an online user experience your program participants love - whether they’re customers, channel partners or employees. The Lift & Shift B2B reward platform enables a high degree of customization for your program. We work with you and/or your marketing agency to ensure your that your reward website, personalized monthly statements and any other marketing materials are both user-friendly and have a unified brand identity with your corporate branding. Content within each is customized using historical data and insight to convey timely, relevant, growth-driving information.
Website
Your reward program website is the program “hub.” Easily accessible via mobile, tablet or desktop, it’s your participants’ go-to spot for everything related to your reward program. The website provides all the information and interactions needed including:
- general program information
- program sign-up interface
- participation rules
- program offers
- participant points balance
- transaction/performance activity and history
- an easy-to-use points redemption interface with a great selection of engaging reward options
- reward fulfilment status
- if needed, a simple claim submission portal, and
- an optional referral component, encouraging existing reward earners to get their peers to join as well
Personalized Monthly Statements (via email)
With your input and approval, we’ll develop and deploy personalized monthly (or bi-weekly) statements to your program participants. These statements contain important customized reward offers to motivate that specific individual’s desired behavior. These data-driven offers are critical – the more relevant the offers, the greater likelihood of initiating the desired behavior – whether that’s more purchasing by customers, more sales by channel partners or greater performance and retention with employees. Customized offers drive increased purchasing, sales and/or performance by reward earners. They mean greater profitability for you, not to mention increased loyalty, retention, referrals and even acquiring new customers and channel partners. We’re proud that our participant statements enjoy industry-leading open and click-through rates.
Statements typically include:
- the reward earners’ current point balance
- actions required to reach the next reward level
- the percent achieved to date in relation to the next reward goal
- special offers tied to historical purchase/sales/performance activity and ongoing or new tactical objectives
- available reward items based on their current reward point balance
Program Launch Materials
Lift & Shift knows how to launch your reward program to drive the greatest impact. We train your sales team so that they understand the program and how to use it with your participants. Your sales team will have access to their own portal where they can access program participants' reward details. This helps them understand each reward earners status prior to making sales calls or visits. We also help create program marketing materials to help your sales team and reward program participants get involved quickly.
Program user experience - the key to success
Communications around your rewards program is critical to drive program engagement, to keep motivation in the loyalty program high and to drive specific purchase, sales or performance behavior through personalized, timely offers.
Your program must create a user experience that keeps your customers and channel partners using the program again and again. It must be easy to use and motivating. And it must be easy for your team to leverage in their dealings with program participants, whether customers, channel partners or employees.
The Lift & Shift Advantage
As a leader of B2B rewards programs, our experience translates to big advantages for you and your program participants. We know what works for your type of company and have created best-in-class materials, templates, and general content for dozens of clients in many industries. Populated with customized offers and content we develop together, your business will experience a boost in sales, product knowledge, employee performance (and/or other goals you’ve established).