ROI Loyalty Calculator
INCREASE YOUR SALES AND PROFIT WITH A REWARDS PROGRAM SPECIFICALLY DESIGNED FOR B2B SERVICE PROVIDERS
A service provider rewards program from Lift & Shift helps you meet your strategic goals
As a B2B service provider, you’ll see your sales and profits increase when you create a rewards program for your customers. Whether you provide B2B services in financial services, telecommunications, healthcare, or any other vertical, a loyalty program will keep your customers aware, engaged and purchasing your services – and not your competition’s. A service provider rewards program is an effective, cost-efficient way for B2B service providers to create loyalty and drive incremental sales with their customer base.
Build your relationships with your customers
You know that there’s a lot going on – more companies, more services, more price-sensitivity. All of this breeds a kind of anonymity between B2B service providers and their customers. Evolve your relationship with your customers from one that’s purely ‘transactional’ to one that’s more relationship-centered. A service provider loyalty program helps foster long-term engagement between you and your customers. It extends your relationship with them over time. It rewards them for their ongoing loyalty and increased purchasing and shows them that they’re important to you and your business.
Be the preferred choice of your B2B service customers
Your customers have choices – they can choose your company’s services, or they can choose from among your many competitors’. But a reward program gives you an edge. Your company becomes top of mind with customers. Receiving free rewards of their choosing will motivate your customers to purchase your services. Be their #1 choice.
Motivate and reward your customers for meeting your goals – all your goals
As a B2B service provider your primary objective is to build sales and profits. But you likely want to address other business goals as well. A reward program can influence your customers to
- Purchase new services
- Increase the frequency or size of services purchased
- Open new markets to expand your geographical coverage
- Be more knowledgeable/better trained on your services
- Build your share of market
- Collect and deliver key business and/or marketing data
Learn more about your business
With a service provider reward program, you will collect valuable data about your customers. This data will improve your understanding and priorization of your customers and better understand their purchasing behavior. Importantly, it allows you to steadily improve your loyalty program – keeping your customers’ engagement and participation strong.
Your service provider rewards program is a profit center - for you
A loyalty program is focused on driving greater sales and profits for your company.
Four steps to success
Set goals for your loyalty program
The reward program’s goals must be in sync with your business’ objectives and challenges. That’s where we start.
Select rewards and incentives. Create motivational offers
Lift & Shift builds a reward program that’s specific to you and your customers – including choosing rewards that motivate your B2B customers and offers that will influence their behavior.
Communicate frequently
Personalized communications will motivate your customers and keep their participation in the program high. They learn of their personal progress towards various sales/business goals. And of their status towards redeeming for their free reward. An added bonus is that your customers are more likely to read your marketing communications. They then better understand your company and its services. That translates to more sales.
Gather program results and use that learning to optimize your ROI
Purchase and program data help you learn more about your ISO network. That info helps your sales strategy and also finetune your reward program, including optimizing your program’s ROI.
Lift & Shift loyalty programs suit all types of companies
We’re experts in B2B loyalty programs. It’s our specialty. We work with all types of companies, and all kinds of sales support organizations:
Lift & Shift Services
Here's why you should work with Lift & Shift
Your reward program is customized to you, your business goals, and your sales channel
Lift & Shift builds custom programs to meet the unique needs of your business and customers. It can be personalized to address the different needs (and value) of your customers – so there’s no ‘one size fits all’ approach.
Lift & Shift is a full-service program provider
Our team of loyalty program experts manage the program on your behalf. Lift & Shift has years of B2B loyalty knowledge and experience that will quickly get you results. We work with you and take strategic direction from you. You don’t have to find, hire and pay for loyalty experts to manage the program internally. And we’ll ensure we have an ongoing learning plan, so each year you get better results.
There are many rewards and incentives to choose and redeem from
There are thousands of rewards from which your customers can redeem. There’s something for everyone. Rewards include:
- Merchandise – A wide array of options, including your own products and/or branded apparel/SWAG
- Debit and gift card rewards – For those who prefer attaining more rewards, more quickly
- Ticketed events and other experiential rewards – An opportunity to participate in something special
- Incentive travel rewards – Explore the world and network with colleagues
Performance-based fee structure
Lift & Shift is your partner, focused on your goals. We work with you to determine the best compensation model for our services – a performance-based variable option, or fixed fee.
Contact us now for a FREE strategy session
Let us show you how our service provider rewards program can improve your business’ bottom line.