Dealer rewards program increases sales over 34%
Opportunity
A wholesale distributor of aftermarket performance parts and truck accessories partnered with Lift & Shift to create a year-over-year, growth-based points program for their dealers.
Program Goals
- Differentiate this distributor from the competition
- Increase total spend, number of transactions and transaction size from their existing customers
- Grow market share
Solution
- Reviewed the historical sales data for all target accounts and identified purchasing gaps and opportunities.
- Developed the program assets including the reward website, monthly email statements, and program introduction materials
- Developed a tiered growth bonus structure to keep members engaged and motivated
- Created regular, targeted bonus offers
Results
More Spending
Reward earners spent 6X more than non-reward earners.
Existing customers earning rewards spent 30% more compared to the same period last year.
Increased Average Transaction Size
Dealers who joined the program increased their average transaction size 32.7% compared to the same period last year.
Increased Sales
Existing reward earners total sales increased 34.3% compared to the same period last year.
Strong Impact
ROI - Total Sales
Measuring the ROI impact,
each dollar invested in rewards was tied to $50.98 in total sales