Tire distributor increases target tire sales 179%
Opportunity
One of our oldest clients, a wholesale tire distributor, was looking to grow their sales and market share for their agricultural tire line prior to the prime harvest season, something they have done annually. Their dealers buy from multiple distributors so they needed to create offers to make them stand out from the competition while addressing their strategic sales objectives.
Program Goals
- Differentiate this distributor from the competition
- Grow market share
- Increase unit sales with infrequent customers
Lift & Shift Product Used
Two offers:
- 2X the points for the purchase of a specific tire
- 500 bonus points with a minimum spend on a specified tire line
Results
Sales Gains
179% increase in total bonus item sales, which was the highest total bonus sales YTD
Highly Engaged
47% email open rate
This client has always enjoyed a strong email open rate, a key driver for program participation and engagement. Reward members know the value of keeping an eye out for the monthly offers.
Strong Impact
ROI - Total Sales
Measuring the impact of every $1 invested.
Each dollar invested in rewards was tied to $33.08 in total sales