ROI Loyalty Calculator
RETAIN CUSTOMERS AND BUILD BRAND LOYALTY WITH A LOW FREQUENCY RETAIL CUSTOMER LOYALTY PROGRAM
Your business is different from the typical high frequency retail operations that employ a traditional customer loyalty program. That doesn’t mean you can’t leverage the value of your customer data and introduce a performance-based customer loyalty program of your own.
A specialized low frequency retail customer loyalty program from Lift & Shift can help
Low frequency retail B2C customer loyalty reward programs are one of Lift & Shift’s specialties. Unlike high frequency retailers, your business depends on the occasional visit from your customers – so it is CRUCIAL that you continue to be the top-of-mind retail destination any time a customer intends to make a purchase in your category. And when they do visit, it’s equally important that you maximize the size and breadth of each purchase, driving the greatest possible share of market and customer lifetime value that you can.
Shopping habits have changed – Have your marketing strategy & tactics kept pace?
The COVID-accelerated consumer migration to online shopping has dramatically increased the competitiveness of every single retail category. Your competition is more fierce than ever before. Customers can quickly identify and locate numerous retailers in your category with a Google search or a question to Siri. Times have changed but most retailers continue to use the same marketing tactics they’ve been using for years. Relying on geo-targeted flyers or generic email blasts promoting the same OEM rebates or discounts as every other competitor just doesn’t cut it anymore. You need to change with the times.
A customer loyalty program uses your own sales data to stay relevant and top of mind to all customers
Your sales data is a literal goldmine of business intelligence data but what you do with that information – and how you use it - will determine how valuable it will be for your business. It’s critical to look into the data to identify who has bought (or not bought) what and the last time they came into your stores or purchased online.
A low frequency retail loyalty program uses that information to divide your customers into different segments and then dangles incentives to each segment, getting the customers to do what you want them to do:
- Come in for another visit in a certain time period
- Purchase from a category not purchased in the past
- Make a purchase of a minimum size
- Make a purchase that includes multiple product categories
- Take advantage of a tactical/sales event
- Refer a friend to your business
A customer loyalty program is THE most effective marketing investment you can make
Unlike online ads, flyers, postcards, print or radio ads, a customer loyalty program is 100% performance based. You only incur the marketing cost (the rewards) IF the customer makes the desired purchase(s) from you.
No purchase? Then, no rewards and no reward costs.
It’s that simple.
As a result, the ROI on a loyalty program is enormous, paying for the program many times over and becoming a real profit-center for your business.
Benefits
Here are some of the key benefits of our proprietary reward platform and professional turn-key service array:
- Customizable multi-level reward platform, configure to any specific sales objectives and margins
- Fully managed by our team of reward program specialists
- Extremely cost-effective sales aid for your business and your sales team
- Leverages your customer data to identify purchasing opportunities/gaps and introduce relevant reward options to encourage those purchases
- Unparalleled ROI relative to other sales and marketing tactics; rewards are performance-based, tied to purchasing
- Extensive sales impact reporting and regular program ROI analysis
- Program start-up costs are minimal and require only eight weeks to launch
Learn more about customer reward and incentive programs for your business
Four steps to success
Set goals for your loyalty program
A loyalty program’s goals must be in sync with your business’ objectives and challenges. That’s where we’ll start.
Select rewards and incentives. Creative motivational offers
Lift & Shift builds a reward program that’s specific to you and your sales network – including choosing rewards and incentives that motivate your customers and offers that will influence their behavior.
Communicate frequently
Personalized communication keep your customers’ motivation and participation in the program high. They learn of their personal progress towards various goals and/or their status towards redeeming for their free reward. They are also more likely to read your company’s marketing materials and communications, which help them better understand your company and products. That knowledge translates to improved sales.
Gather program results and use that learning to optimize your program’s ROI
We collect data to constantly learn what best motivates your customer network. Together, we then finetune your customer reward program, and optimize your program’s ROI.
Lift & Shift loyalty programs suit all types of companies
We’re experts in B2C and B2B loyalty programs. We work with all types of companies, and all kinds of sales support organizations.
Lift & Shift Services
Here’s why you should work with Lift & Shift
Lift & Shift builds custom rewards and incentives programs to meet the unique needs of your business. Your loyalty and incentive program can be personalized to your customers.
Full-service provider
We handle all the details. Our team of loyalty program experts manage the program on your behalf, so you don't have to find internal resources to do it. Lift & Shift has years of low frequency retail loyalty knowledge and experience that will quickly get you results. We take strategic direction from you. And we’ll ensure we have an ongoing learning plan, so each year you get better results.
Wide array of rewards to motivate any customer
There are thousands of rewards from which your customers can redeem. There’s something for everyone. Rewards include:
- Next visit credits - offer an incentive discount when they come to see you again
- Merchandise – a wide range of options to choose from
- Debit and gift card rewards – for those who prefer attaining more rewards, more quickly
- Ticketed events and other experiential rewards – a chance in a lifetime to participate in something special
- Incentive travel rewards – adventures await
Performance-based fee structure
Lift & Shift is your partner, focused on your goals. We work with you to determine the best compensation model for our services – a performance-based variable option, or fixed fee.
Your loyalty program is a profit center - for you
Let us show you how our customer rewards and incentive program can improve your business’ bottom line.