ROI Loyalty Calculator
BUILD LOYALTY AND CAPTURE MORE REPEAT SALES WITH A CUSTOMER LOYALTY PROGRAM
Many automotive retailers assume consumer loyalty programs won’t work in an industry that doesn’t see many customer visits per year.
Nothing could be further from the truth!
Your customers are your most important corporate asset.
When the average customer only makes 2 - 3 purchases a year, it’s crucial to capture each and every one of them. Your business’s profitability counts on capturing as much “share of wallet” as possible from existing customers and attracting new customers as well.
An automotive loyalty program from Lift & Shift Loyalty can help
Competition in the retail automotive category is fierce.
Customers can quickly identify and locate numerous tire and auto service retailers with a Google search or a question to Siri.
Times have changed but most retailers continue to use the same marketing tactics they’ve been using for years. Relying on generic email blasts promoting the same OEM rebates or discounts as every other competitor just doesn’t cut it anymore.
Your shops need to change with the times.
Customer loyalty programs use sales data to stay relevant and top of mind with customers
Your shop software contains a goldmine of business intelligence data. What you do with it and how you use it will determine how valuable it will be for your shops. It’s critical to use the data to identify who has bought or not bought what, and to check the last time they came into your shop.
A loyalty program uses the information to divide your customers into different segments and then dangles incentives to each segment, getting them to do what you want them to:
- Come back in for a certain service that is overdue or that they passed on last visit
- Come in for seasonal maintenance
- Come in for a tire purchase – anytime or seasonally
- Upgrade to premium parts or services
- Refer a friend to your shop
A customer loyalty program is THE most effective marketing investment you can make
Unlike online ads, postcards, print or radio ads, a customer loyalty program is 100% performance-based. You only incur the marketing cost (the rewards) IF the customer makes the desired purchase(s) from your shop.
No purchase? Then no rewards and no reward costs.
It’s that simple.
As a result, the ROI on a loyalty program is enormous, paying for the program many times over and becoming a real profit-center for your business.
Real Life Automotive Retailer
Loyalty Program Case Studies
Still not sure if a loyalty program is right for you?
Consider the results enjoyed by two Lift & Shift automotive clients:
Case Study #1
Visit frequency
- Existing customers who joined the reward program increased the number of visits by almost 11% in the post-launch period
- There was a decline of about 2% for customers who did not join
- Reward customers visit more than twice as frequently as non-reward customers (115% more often)
- New customers who joined the program (61% of the total) upon their first visit also
came in 26% more frequently
than those who did not join.
Total spend
New customers, more visits and spending by existing customers adds up!
- Existing customers who joined the program
- increased their total spending by almost 14%
- outspent those who did not join by over 125%
- New customers who joined the program
- outspent the new customers who didn’t join by over 85%
- outspent existing customers who didn’t join by almost 70%
Case Study #2
Visit frequency
Reward customers visited 91% more often
- Existing customers who joined the reward program increased their number of visits by almost 10% versus only about 6.5% for customers who did not join.
- Reward customers visit almost twice as frequently as non-reward customers (91% more often) – a crucial metric in an industry where the average consumer services their vehicle only 2-3 times per year
- New customers who joined the program upon their first visit also came in more frequently than those who did not join – by a difference of 43%, starting them on a path towards becoming loyal, repeat customers.
Average transaction size
Reward customers increased transaction size by 22%
- Existing customers who joined the program increased their average transaction size by almost 22% versus only about 6% for those who did not join.
- The average new customer who joined the program outspent the new customers who didn’t join by almost 15%. This is a common occurrence with reward collectors. They tend to come in when a big purchase is planned, knowing they will earn a lot of reward points.
Total spend
Reward customers spent 75% more than non-reward customers
- Existing customers who joined the program increased their total spending by almost 34% versus 13% for those who did not join
- Reward earners spent over $600 (about 75%) more than non-reward customers.
- Average new customers who joined the program
- outspent the new customers who didn’t join by 64%
- outspent existing customers who didn’t join by over f.
A professionally structured and administered customer reward program pays for itself many times over and will be a profit center for your shops. It will pay for itself many times over.
Contact us for a no obligation demo and see how you can transform your own sales data into increased customer loyalty, sales and profits
Lift & Shift loyalty programs suit all types of companies
Our growth-based data-driven loyalty programs can be used by any type of company, with any type of sales support organization:
Lift & Shift Services
Why work with Lift & Shift?
Lift & Shift customer loyalty programs have more than 1M+ rewards for your customers and channel partners to choose from
Lift & Shift builds custom programs to meet the unique needs of your business. The wide array of rewards will help to motivate any customer. Rewards include:
- next visit credits – offer an incentive discount when they come in to see you again. You can choose the denomination that works for your business
- merchandise – your customers select what appeals to them
- debit and gift card rewards – for those who prefer attaining more rewards, more quickly
- ticketed events and other experiential rewards – a chance in a lifetime to participate in something special
- incentive travel rewards – for an ultimate family getaway
Full-service program provider
Lift & Shift programs are full-service. Our team of loyalty program experts manages the program on your behalf, so you don’t have to find internal resources to manage the program. We take strategic program direction from you, but you can leave the details to us. We use our years of B2B loyalty knowledge and experience to get you results quickly, in a way that you can understand and build upon to continuously optimize results each year.
Customized program
Lift & Shift creates rewards programs that are customized to your business goals. The personalized nature of the program can help you focus jobbers on a number of goals including:
- customer retention
- customer acquisition
- year-over-year or quarter-over-quarter sales growth
- increasing the customer order frequency and/or size
Performance-based fee structure
Lift & Shift is your partner, focused on your goals. We work with you to determine the best compensation model for our services – a performance-based variable option, or fixed fee.